How to measure digital engagament
Catch up on the recording from our webinar in partnership with Dotdigital.
In this webinar, we explore:
- What digital engagement means
- How to introduce engagement scoring
- The importance of having a single source of truth
Dotdigital then shares 5 key tactics to increasing member engagement, including personalisation and using AI.
You can also read our article The importance of measuring digital engagement in the member journey for the key findings from the event.
Next steps
Proud partners of Dotdigital
Dotdigital
The Dotdigital platform helps marketing teams deliver personalized, data-driven marketing campaigns and outstanding customer experiences across multiple touchpoints.
Trusted by over 4,000 brands across ecommerce, retail, not-for-profit, education, financial services, and other sectors, Dotdigital enables marketers across the globe.
If you’d like more information about the Dotdigital platform, contact Mark.Cooper@dotdigital.com
Connecting Dotdigital to your CRM
Zentso can integrate Dotdigital with your CRM, using our product Cloudtoolz.
Our platform connects your system’s single-source truth database, with any other best-of-breed software using clicks rather than code. Cloudtoolz works hard so you don’t have to.
We can also set up engagement scoring to help you measure member engagement.