TikTok has a reputation as being a channel filled with videos of people dancing to trends with their friends.
Yes, TikTok is a source of entertainment. However, the channel has experienced significant growth since its launch in 2016 and has an audience of over 1.04 billion users worldwide. TikTok has a large use case amongst Millennials and Gen Z.
If you are looking to target the next generation of members, TikTok could be a great channel to consider.
How can you use TikTok to drive member recruitment?
1. Showcase the benefits of being a member
These can be videos or carousel posts walking through the benefits or members/representatives talking through your work. Highlighting the positive work being achieved can help attract new members.
User generated content (UGC) can be a great way to gather content. This is when members produce videos, and you share on your channel. This could be an overview of your events which provides people with insights before committing to membership.
2. Share educational content
This could be members of the team providing short demonstrations, quick tips or advice. This acts as another way of providing value and resources for members.
Short clips on TikTok can act as a taster to encourage people to download the full resource.
3. Share your human side
Meet the team/members-style content can help provide members with an insight into the people behind your organisation.
This provides authenticity and helps build community.
ATTENTION!
Remember that people scroll quickly on TikTok, you need to capture attention within the first 3 seconds!
Content shouldn’t be longer than 60 seconds and should be visually engaging. TikTok doesn’t have to take up significant time and resource for your organisation but is worth considering when targeting the next generation of members.