Two-way email marketing system integration
Do you need to send email marketing emails to lists that are generated and kept up to date in your CRM system? Do you need to pull data on email responses back into your CRM for engagement scoring?
This connector allows two-way Email Marketing system integration to make personalised e-marketing a reality.
Visit dotdigital.com for more information about their product.
How to measure Digital Engagement
Catch up on the recording from our webinar in partnership with Dotdigital.
In this webinar, we explore:
- What digital engagement means
- How to introduce engagement scoring
- The importance of having a single source of truth
Dotdigital then shares 5 key tactics to increasing member engagement, including personalisation and using AI.
You can also read our article The importance of measuring digital engagement in the member journey for the key findings from the event.