Dotdigital Integration for membership organisations

Two-way email marketing system integration

Do you need to send email marketing emails to lists that are generated and kept up to date in your CRM system? Do you need to pull data on email responses back into your CRM for engagement scoring?

This connector allows two-way Email Marketing system integration to make personalised e-marketing a reality. We currently have integrations between Dotdigital and either iMIS, Salesforce or Fonteva.

Visit dotdigital.com for more information about their product or get in touch with us to discuss your integration needs.

Talk to us

Some of our clients using the Dotdigital integration

Key features

One source of truth

Sync existing and new contacts from your CRM to Dotdigital, where your CRM serves as the master source.

Manage preferences

Communication preferences in your CRM are mapped to Dotdigital custom fields.

No more manual data uploads

There is a bi-directional sync between your CRM and Dotdigital.

Track member engagement

Look on an individual member’s profile and see email open rates, clicks and pages viewed.

How to measure Digital Engagement

Catch up on the recording from our webinar in partnership with Dotdigital.

In this webinar, we explore:

  • What digital engagement means
  • How to introduce engagement scoring
  • The importance of having a single source of truth

Dotdigital then shares 5 key tactics to increasing member engagement, including personalisation and using AI.

You can also read our article The importance of measuring digital engagement in the member journey for the key findings from the event.
“
The 21st of March was our kickoff off for integration, and we started our onboarding with Dotdigital on the 24th of March which was a great experience. End to end, we were up and running with Dotdigital within 3 months! It’s a solid integration that meets all our needs, we’ve hardly had to perform any upkeep at all.
Mientje Paais
Program Manager, VNSG

Frequently asked questions

If you have a question that isn’t answered, please do get in touch.

What CRM systems does the Dotdigital integration work with? +

Zentso has integrations for Dotdigital and iMIS, Salesforce or Fonteva, with both contact and engagement data synchronised between systems.

How long does it take to set up the integration? +

We have completed the integration for many membership organisations already, so we have a clear process laid out to make the set up as quick as possible.

Implementation times vary depending on your CRM and requirements, but many organisations can be up and running within a few months. The process includes configuration, testing, and user onboarding.

It’s best to speak to a member of the team so we can get a clear understanding of your requirements and provide a realistic number of hours it will take.

Can you make an introduction to Dotdigital? +

Absolutely! We have a strong partnership with the Dotdigital team and would be happy to make introductions if you would like to know more about the platform.

Do I need technical expertise to manage the integration? What support is available? +

No. Once configured, the integration is designed to run automatically with minimal ongoing maintenance.

Zentso provides ongoing support services and can help with optimisation, troubleshooting, and future enhancements to your integration.
How often is data synchronised between my CRM and Dotdigital? +
Data is synchronised automatically, ensuring that both systems remain aligned and reducing the need for manual imports and exports.
Can I choose which contacts are sent to Dotdigital? +
Yes. Contact selection can typically be based on CRM criteria, enabling you to create targeted marketing audiences while keeping your CRM as the single source of truth.
How does the integration support GDPR and consent management? +
Communication preferences can be mapped between the CRM and Dotdigital, helping organisations maintain accurate consent records and preference management.
What engagement metrics are available within the CRM? Can they be used for scoring and segmentation? +

You can view metrics such as email opens, clicks, and website activity directly on individual member or contact records.

Engagement activity can support scoring models and help identify highly engaged or at-risk members.