Link web analytics data back to member records in iMIS
Analyticz is a web analytics tool built specifically for iMIS. Unlike generic analytics tools, Analyticz links every web visit directly to a member or donor record providing meaningful, actionable insight. See what pages members are viewing, provide tailored follow-ups, and put steps in place to minimise drop-offs.
Know your members, not just your numbers
Generic analytics tools aren’t helping you understand your members and you are quietly losing revenue.
Anonymous data with no member context
Most membership organisations use generic tools like Google Analytics or Adobe Analytics. These show page views, sessions, and traffic sources; but every visitor is anonymous. You’re left trying to match generic stats to activity.
No visibility on members who browse and don’t convert
Without knowing who is viewing your pages, you don’t know who has failed to convert on event, product, and publication pages.
No early warning system for disengaging members
Membership teams typically find out a member is disengaging only when they don’t renew. Email open rates and event attendance are often tracked, but web behaviour is ignored.
See everything your member has visited on their member record in iMIS, in real time
Increase member engagement
Every page visit is linked to a real member profile in iMIS — not just an anonymous IP address. You can what pages members are looking at, not just an overall figure.
Provide personalised communications to help with conversion and member queries.
Recover lost revenue
The drop-offs feature shows members who viewed a page but didn’t convert. Put steps in place to change their mind and recover lost event registrations and product sales.
Spot disengaging members before they lapse
Year-on-year trend data broken down by member type lets you see which segments are becoming less active online and gives you a head start on retention.
A member of the team will reach out within 24 hours to book a short call with you to discuss your current set up and challenges. We can also organise a demonstration of Analyticz for your team.
Watch Analyticz in action
In this demo, we showcase how Analyticz goes beyond traditional analytics tools like Google Analytics by linking every website visit directly to individual member or donor records within iMIS.
Instead of anonymous data, you’ll gain real, actionable insight into who your members are, what they’re viewing, and how they’re engaging with your content.
Key Features
Top pages visited
This dashboard shows the 5 most popular pages viewed by the member in the last year.
Average reading time per page
A page with ten thousand impressions but an average read time of four seconds? Nobody’s actually reading it. This tells you where content investment is paying off
Total page impressions this year
Topline stats to report on and benchmark year on year
Device breakdown
See what devices members are consuming their content on: desktop, tablet or mobile, and prioritise page layout accordingly.
Engagement Scoring
Prioritise prospects and areas of focus
Analyticz includes a fully configurable web engagement scoring model that gives every member a single, meaningful score based on their actual behaviour on your portal. Scoring is weighted by read time and your team decides the score for each page.
Analyticz segments your entire membership into a clear funnel, from your most active advocates to under engaged members. You can act on these segments immediately; send your most engaged members an advocacy campaign and send your at-risk members a personalised re-engagement campaign — all without leaving iMIS, and all driven by real behaviour.
Why chose Analyticz?
Turn anonymous website traffic into real member insight
Generic analytics tools tell you how many people visited a page. Analyticz tells you who.
Stop losing revenue quietly
Every time a member browses an event or product page and leaves without converting, that’s revenue walking out the door — and without Analytics, you’d never even know it happened.
Get ahead of member retention
By the time a member doesn’t renew, it’s too late. Web engagement is one of the earliest and most reliable signals of a member drifting away — and Websenz tracks it continuously.
Make smarter decisions
Connect web data to iMIS and see the bigger picture with richer data and make confident data-driven decisions.
FAQs
If you can’t see an answer to your question, please get in touch.
Analyticz was built to support membership organisations, associations, and unions. It’s commonly used by IT, marketing, and membership teams within these organisations.
There are 2 elements to our competitive pricing: the annual license fee/s to use the app and the initial implementation costs. Please contact us to find out more about pricing.
Currently, Analyticz is built to work with iMIS EMS.
Setting up Analyticz would require support from our consultants to implement the app. To find out more about setting up a product and the costs involved, please speak to the team.
Analyticz tracks behaviour of logged-in members only — not anonymous visitors. Consent is embedded in your membership agreement, and no data is shared with third parties. We can walk through the compliance framework in detail.