Team Zentso attends iUG Discovery 2025

It was great showcasing our Digital Success programme, a subscription-based service that helps you extract strategic value from your CRM.

We were offering delegates the chance to take our Digital Maturity assessment – 8 short questions to see how well you are currently using your CRM and what improvements can be made to get more value from it.

If you missed it, you can take the assessment here.

Zentso’s Co-Founder and CRO, Jyoti, was one of the panellists in a lively discussion about how associations are using AI. There were some brilliant ideas, including using AI and bots to support member queries. One association used AI for content generation to drastically reduce the time spent on creating e-learning content.

When it comes to getting started with AI, the panel also shared that teams should start simple with a project. Some ideas included using AI to map out the member journey and using personalisation tools to drive engagement.

As with all new technology, it’s important to create boundaries. Work out what tools can be used and how they can be used. Data needs to be kept secure! Also, remember that AI isn’t always accurate and can show bias.

Jyoti also hosted a presentation to discuss the concept of digital maturity. Put simply, digital maturity is how well an organisation is using their technology.

After investing in iMIS, you want to make sure you are getting value for money. The concept of digital maturity helps achieve this and considers how your technology is helping you achieve your strategic goals.

If you have any questions about any ideas shared at the event – we’d love to hear from you!